Event Report: How did social media influence the General Election?

PICTFOR event: How did social media influence the General Election?

Following the plethora of predictions about the role of social media during the election campaign, PICTFOR’s first event of the new Parliament examined the extent to which social media actually influenced the result. Representatives from two of the major platforms, Facebook and Twitter, examined the range of social media campaigning styles and detail how the parties utilised the platforms to reach their target audience.


  • Elizabeth Linder, Politics and Government Specialist, Facebook
  • Joanna Geary, ‎Head of UK News & Government Partnerships, Twitter

Will 2015 go down in history as the first social media election? Did social media campaigning strategies replace or complement traditional campaigning strategies? How often were political issues discussed during the campaign? Which MPs made the most effective use of social media during their campaigns? Did the electorate respond best to a particular medium or certain types of social media activity? Read the full report below to find out what the panelists concluded.

Read the full report here.

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